A Beginner’s Guide in Digital Marketing
Today’s technological advancements have caused a big leap in the marketing industry. Being technological savvy is no longer a special skill but a necessity in every entrepreneur’s repertoire. And because almost everyone is on a fast move in the virtual world, a number of business companies have already embraced the digital platform as their means of marketing.
Let us walk through the fundamental principles of digital marketing, what it is (and what it is not), and the factors to consider to master this field of expertise.
Let us first define marketing per se. Marketing is the technique of promoting, selling, and allocation of products and services to the target market. This includes the product/service know-how, knowledge of the target buyers, and methods to effectively reach the customers to get them to buy or avail of the product or services the company is offering.
What is digital marketing then and what makes it different from traditional marketing?
Digital marketing is basically like any other marketing – selling or promoting a product or service to potential clients or customers; however, it’s done on a digital platform with the use of computers or smartphones. Digital marketing techniques include, but are not limited to, e-mails, blog posts, and internet ads.
Is digital marketing a necessity?
“The internet is becoming the town square for the global village of tomorrow”, Bill Gates once said. Billboards are no longer a fad. People are spending an ample amount of time online. It is thus easier to connect to these people where they most often spend their time to. Marketers cannot assure that people will pay attention to billboards because most people spend their time wandering through the internet.
Digital marketing offers a platform where anyone can find the products and services that are consumer-specific. Potential buyers will only look for the product of their interest and sure to pay attention to the details. Furthermore, digital marketing offers measurable success because it gives real-time and accurate results.
Because of this, online marketing has become a competitive environment for many companies. Business enterprises are spending a huge amount of money for effective digital marketing, making this platform pivotal for success for marketers.
So, how do you start?
To help you get started, here are some tips you might want to consider:
1. Product/Service know-how
Learn everything there is about the product or service the company is selling. It is important that a marketer knows every bit of information about the company, its financial goals, the capability of the company to fund the product, the product itself, and the sales the company aspires to hit. This is basically product awareness, and the more knowledge a marketer can obtain, the better decisions he will arrive at.
2. Knowledge of potential buyers
One basic principle in any form of marketing includes a customer-centered approach. This focuses on the customers and the circumstances customers have that either motivate or discourage them in buying the products offered. In order to effectively understand the audience, many companies focus on search engine optimization (SEO) practices where marketers can see what the target customers are looking for.
3. Time matters
It is best to strategically plan out the marketing scheme in order to effectively juggle between the different marketing platforms from e-mails to search engine optimization, search engine marketing, social media marketing, and so on. A marketer must also be keen enough to observe the ever-changing preferences of the target customers in relation to the time, as well as space, that they are moving in.
4. Lastly, do not be afraid to try it out!
A marketer should embrace the fact that not one specific marketing strategy will work all the time. It’s always a trial-and-error strategy. It is thus important to collate available options there are, try them all, and determine the results. Use the data obtained to optimize strategies that work best and remove what doesn’t.
And where should I start?
Start wherever you are! Start with what you have now. If you don’t have any knowledge in marketing, begin by learning the basics of it. If you’re into social media, start testing the waters in such platform. If you believe you can create content that are likely to catch the attention of potential customers and stand out in various search engines, start by creating blog posts.
Digital marketing is a simple yet complicated strategy. Hence, it is best to start with what you have, figure out what it is that you need to learn more about, and gather all the necessary information together. This will basically get you somewhere. It may not be an overnight learning but surely you’re going somewhere.
Lastly, there is no black and white rule in becoming a great digital marketer – only skills, willingness, and commitment to success!
Source Information: malcom’s web seo blog diary